Bill Borton

BILL BORTON

Host of Live Better Longer

My mission and passion is to help my clients live better, longer.

I started W. R. Borton & Associates in 2011, but the idea for this specialized career path was sparked when a close friend of mine – a 74-year-old retired executive – asked for my quick support in obtaining reliable long-term care insurance. Even though I wasn’t very familiar with this type of insurance, I wanted to help. My research revealed the stark realities associated with how many Americans spend their final days. I learned that a lifetime of working and saving can easily disappear in a matter of months. Oddly enough, living longer, for millions of Americans, may be one the greatest crises facing our society today.

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